From being fully a media-sharing app for selfies and anything visually appealing, Instagram is branching out into the eCommerce field.
It will soon roll out a shopping feature which online retailers and shoppers may find very convenient.
The social giant is virtually aware that mobile commerce is going to overtake PCs in two years’time as well as earlier, hence it wants to be certainly one of its cornerstones.
What’s nice about Instagram’s new feature is that it could serve as a marketing channel for the products, and even more so for the online store.
For your potential customers, they will have a way to see and explore your products and never having to leave Instagram for another site.
How to sell on Instagram
The regular Instagrammers among you may find Instagram’s shopping feature super easy to use.
Now, if you’re not a fan of the visual media sharing app, but looking into it as a potential revenue source, you simply need to prepare high-quality photos which highlight your products.
To get going, upload a photo which features around five products that you’re selling.
When a consumer clicks on the tap to see products link at the bottom left of the photo, a label will be on each of the items, showing the product’s name and price.
After they select a label, they’ll be studied across to a full page that shows the whole description, special features and accessories-if you will find any-of a product.
While the client is there, they may opt to go through the Shop Now link within the merchandise details, which will redirect them to the merchandise on your own website where they are able to purchase it.
Know who buys from you
Instagram recently reported that it has hit 400 million daily active users, lots of whom are prospective customers of yours.
Using Instagram’s shopping feature provides you with the chance to advertise your products and double your sales projection.
Regardless of increasing your sales, the shopping feature also provides you with access to Instagram Insights which provides crucial information that will assist enhance your marketing strategy.
Instagram Insights records your followers based on their demographic factors; additionally it shows you which of one’s posts draw their interest the most.
Most important of, it enables you to see who buys from your store through Instagram’s shopping feature and which of one’s products have high demand.
Isn’t that something worth exploring for your business?
Are you currently already an buy instagram likes or likely to be one for the sake of selling more?
Online sellers don’t be left behind. Multichannel marketing is the quickest route to attain your customers. UnderstandingE offers tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that permit you to sell and earn more on Amazon, eBay and other marketplaces.