In the present post, I is going to be covering a topic that ought to be informative to both couples and wedding photographers alike: the common price of wedding photography in Toronto. However, I didn’t write a three thousand word report dedicated to an individual number. My research into the common cost of wedding photography in Toronto and the GTA has yielded quite a bit of extensive information and statistics that have been not immediately apparent. If you should be buying large amount of consumer and business insights since it pertains to wedding photography in Toronto, continue reading below.
Introduction: the average price of wedding photography in Toronto
Utility for couples
For couples, knowing the common price of Wedding photography in Toronto can help ground their expectations for the costs of hiring an average wedding photographer. Bear in mind that you will have outliers: both photographers whose delivered results far surpass their price point and those who underperform in comparison with their peers. Price is no ultimate indicator of skill and does not guarantee results, but it is not without merit and certainly reflects the marriage photographer’s confidence in their results.
Utility for wedding photographers
For wedding photographers, knowing the common selling price because of their services can serve as a barometer for both your competitors and their competitiveness (if competing on price is part of the business model). Photographers can consider the overall quality of the work and compare it to that of other photographers and make business adjustments as necessary. Personally, I feel that this information could at least provide business owners with the incentive to thoroughly reconsider their wedding photography prices and pricing technique for the better.
Method: how the average price of wedding photography in Toronto was determined
Please remember that I’ve updated this informative article since its initial publication because I was not satisfied with my sample size.
I performed a search on Google.ca for a set of highly competitive keywords: “wedding photographers Toronto,” “Toronto wedding photographers,” and “Toronto wedding photography.” (The city was included to exclude businesses that not serve the Greater Toronto Area. If you’re to operate a search with no city, you would soon be considering results from across Canada and areas of the United States.) The search was conducted on the afternoon of Tuesday, March 14, 2017.
I opened every page of Google search results for the first search keyword to preserve their order. It was quickly apparent that Google only provided about 20 pages of results. Every organic search result within those ten tabs was analysed. Wedding service directories (e.g. Weddingful, WeddingWire, etc.), style blogs (e.g. TheKnot, WedLuxe, OffBeatBride, etc.), repeating results, and websites not belonging to wedding photographers (e.g. videographers, event planners, etc.) were ignored.
The process was repeated for the rest of the two keywords in an endeavor to find websites that may have been missed in the previous round. This effort yielded further results. Only photographers located in and offering services to the GTA were considered. I manually added photographers that have been missed by all three keywords and of whom I know.
I scoured wedding photographers’websites for information regarding price, coverage, and whether another shooter—not an assistant—were included. Where wedding photographers provided detailed pricing information, only the lowest priced wedding package of at least four hours was recorded; short elopement and “ceremony only” style packages, or those restricted to non-holiday weekdays or winter months season were ignored. Information about simply how much coverage is provided for the introductory package was recorded, where available. Each time a single company offered the services of among their several photographers, and where the starting rate between those photographers differed, I only recorded the lowest price.
All prices that follow do not include sales tax. In reality, I calculated the tax from the prices of wedding photographers who included them in their stated fees (a rare occurrence).
Limitations of the methodology
This was not really a scientific analysis! In reality, it had significant limitations:
- It’s 100% biased towards online results.
- It’s 100% biased towards results from se: Google.
- Google’s results can differ predicated on many factors, a number of such as:
- the proximity of the searcher to the companies competing for the queried keyword;
- exact keyword searched (for instance, looking for “wedding photographers Toronto” versus “Toronto wedding photographers” would yield different results); and
- time of search (the answers are dynamic and fluctuate through the day, week, month, and year).
- Only the outcomes from three keywords were considered.
- While many wedding photographers show their prices online, many do not reveal anything but a starting price, and a community publish detailed pricing information, so a few of the numbers are derived from smaller samples than the total.
- Only the lowest advertised wedding photography price was considered.
- As an organization, wedding photographers have a practice of inconsistently bundling services. Packages range between service only with one photographer, to service and prints, to service and two photographers, and et cetera.
February 17, 2019